Tuesday, November 3, 2009

THINK BEFORE YOU GO PINK


Although I'm sure this post will cause some controversy I still feel I must share it. Besides, I'm not one to shy away from controversy. LOL!

In 2000 my mother was diagnosed with breast cancer. She had the cancer for a year, a lump in her breast, but didn't mention it to anyone. Literally a year from the date she first found the lump the cancer errupted through the breast and came out of the body. It was then that I learned of her cancer and begged her to seek treatment. She sought treatment and after 8 months of battling, she won. She didn't die until 2007.

Shortly after my mothers successful battle with breast cancer she showed me an article she had, not sure where it came from, about how the brochure the hospital staff at the breast center had given her showing all the wonderful things she could buy to help deal with the effects of chemotherapy actually contained items that caused cancer. Not only that, many of the companies contributing to cancer research were actually profiting off those who had cancer. I remember not being too surprised since much of the article had targeted chemicals in cosmetics and how the American Cancer Association would push specific products through advertisement on cancer patients, all in the name of making the patient feel better. Somehow I managed to shut this all out of my mind and move on.

Recently it has come to my attention again since a dear friend is taking care of her aunt who is battling cancer. She called and asked if I had heard about the controversy related to cancer research, something she had just learned. Since I hung up the phone with her I decided to share what I know about this with the blogging world since I'd want to be told if I wasn't aware.

The gist of it all:
"The Cancer Industry consists of corporations, organizations and agencies that diminish or mask the extent of the cancer problem, fail to protect our health, or divert attention away from the importance of finding the causes of breast cancer and working to prevent the disease. This includes drug companies that, in addition to profiting off cancer treatment drugs, sometimes also produce toxic chemicals that may be contributing to the high rates of cancer in this country and increasing rates throughout the world. It also includes the polluting industries that continue to release substances we know or suspect are dangerous to our health, and the public relations firms and public agencies who protect these polluters. The Cancer Industry includes organizations like the American Cancer Society, that downplay the risk of cancer from pesticides and other environmental factors, and who historically have refused to take a stand on environmental regulation."
READ MORE FACTS HERE

THINK BEFORE YOU GO PINK which is part of THE BREAST CANCER ACTION GROUP is trying to shed light on this issue.

It reminds me of when I learned that my products were actually tested on animals and the awful things the lab tech's would do to those innocent creatures. You feel like it is too horrific to be true but deep down you know there is no denying it.

"During the month of October, pink ribbons everywhere remind us to race, drive, cook and shop for the cure. But where did the pink ribbon come from?

In the early 1990s, 68-year-old Charlotte Haley began making peach ribbons by hand in her home. Her daughter, sister and grandmother all had breast cancer. She distributed thousands of ribbons at supermarkets with cards that read: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”

As the word spread, executives from Estée Lauder and Self magazine asked Haley for permission to use her ribbon. Haley refused, and Self magazine was startled by Haley's answer. “She wanted nothing to do with us. Said we were too commercial.” But they really wanted to have her ribbon. They consulted their lawyers and were advised to come up with another color. They chose pink, a color that focus groups say is ‘soothing, comforting and healing’—everything breast cancer is not. Soon Charlotte Haley’s grassroots peach ribbon was history, and the pink ribbon became the worldwide symbol for breast cancer.

Breast cancer has become the darling of corporate America. Companies use the pink ribbon to sell their products and boost their image with consumers as they boost their bottom line. Meanwhile, breast cancer rates continue to rise every year. Ending the breast cancer epidemic will take more than just pink ribbons and awareness. Learn more about pink ribbon marketing and what you can do to help create real change to end the breast cancer epidemic."


I urge you to read on, take from it what you will. I'm grateful that this information is becoming more widely spread and those with cancer and their loved ones are being informed.

I'll end with this case in point:
(during breast cancer awareness month 2009) In the Pink for a Cure Collection, 15% of your purchase of authentic designer perfumes by Ralph Lauren, Kathy Hilton and others goes to the Breast Cancer Research Foundation. Save on your order with FragranceNet coupons.

When you crave the alluring scents of Burberry, Lacoste or Valentino, shop at Perfume.com and feel good about it as you're supporting a great cause

Fabulous Savings